Where Do the Richest People in the World Holiday?

For the ultra-wealthy, the world is full of possibilities. Their travel destinations are a reflection of their status, where opulence meets exclusivity. From secluded island retreats to the most luxurious resorts, these elite holiday spots offer more than just a getaway — they provide an experience that most can only dream of.

But what if you could experience a taste of that luxury using reward points like British Airways Avios? In this article, we explore some of the top billionaire destinations and how you can use your Avios to book a holiday fit for the world’s richest.

St. Moritz, Switzerland: The Pinnacle of Luxurious Ski Resorts

St. Moritz is synonymous with affluence, style, and exclusivity. Nestled in the Albula Alps, this high-end vacation destination is renowned for its world-class skiing, upscale resorts, and as a backdrop for Hollywood blockbusters like The Spy Who Loved Me. It’s no wonder that celebrities, royalty and billionaires alike frequent this elite holiday resort.

St. Moritz isn’t just about skiing; it offers opulent travel experiences that include horse racing on a frozen lake, polo tournaments, and gourmet dining at Michelin-starred restaurants. The resort town is a playground for the wealthy, where every winter activity is elevated to an art form. To get there, the closest airport for reward flights is Zurich. From Zurich, it’s a scenic two-hour drive to St. Moritz.

You can book an off-peak Economy flight for 9,250 Avios plus 50p each way or splurge on Business Class for 15,000 Avios plus 50p each way — a small price to pay for a taste of luxury.

Rio de Janeiro, Brazil: The Heartbeat of Luxury in South America

When thinking of Rio de Janeiro, vibrant carnivals, breathtaking beaches, and luxurious resorts come to mind. Copacabana Beach, one of the world’s most famous beaches, is a hot spot for both locals and international jet-setters. Celebrities like Miley Cyrus, Tom Cruise, and the late Princess Diana have been known to soak up the sun along its shores.

Rio is not just about beaches; it’s about embracing a vibrant lifestyle that pulses with energy and culture. The city’s grand villas for rent and five-star hotels offer unparalleled views of the ocean, Sugarloaf Mountain, and the iconic Christ the Redeemer statue. Rio perfectly blends nature with upscale living, offering high-end cultural tours, and extravagant holiday experiences that cater to those who seek both relaxation and adventure.

Beyond its famous beaches, Rio offers a rich tapestry of experiences. Step into the heart of Brazilian culture with samba dancing at local clubs or enjoy the electric atmosphere of a live football match at the legendary Maracanã Stadium.

For outdoor enthusiasts, hiking trails through Tijuca National Park lead you to breathtaking views from the peaks of Corcovado and Pedra da Gávea. After a day of adventure, explore Rio’s lively night markets where you can savour mouth-watering street food like pastel, acarajé, and grilled meats, all while soaking in the vibrant energy of the city after dark.

With British Airways, you can book an off-peak Premium Economy seat for 50,000 Avios plus £190 each way, or go all out in Business Class for 100,000 Avios plus £275 each way.

Lake Como, Italy: The Jewel of the Italian Lakes

Lake Como is a destination that exudes romance, elegance, and exclusivity. This stunning lake, surrounded by the Italian Alps, has long been a favourite of the rich and famous. Oodles of A-listers, including George Clooney, Madonna, Richard Branson, Sylvester Stallone, Gianni Versace, and soccer legend Ronaldinho, own or have owned villas around its picturesque shores.

It’s a place where prestige and serenity meet, offering the perfect backdrop for those seeking a quiet retreat away from the spotlight.

The region is dotted with resorts and private villa accommodations that cater to high-net-worth travellers. Days in Lake Como are best spent exploring the charming hillside villages, cruising on the lake, or indulging in world-class dining experiences. The closest airport for reward flights is Milan, just a 45-minute car ride from Lake Como.

You can use 9,250 Avios plus 50p each way for an off-peak Economy seat, or 15,000 Avios plus 50p each way for Business Class — a great value for such a luxurious destination.

The Hamptons, USA: The Ultimate Summer Playground

The Hamptons are to New York City’s elite what St. Moritz is to the European jet-set. This stretch of Long Island coastline is famous for its pristine beaches, luxurious resorts, and high-end shopping destinations. It’s a place where the wealthy escape the hustle of Manhattan for a relaxing summer vacation.

The Hamptons are home to some of the world’s most luxurious hotels, exclusive holiday locations, and private beach retreats. High-end stays like The Baker House 1650, Topping Rose House, Gurney’s Montauk, and The Maidstone offer unparalleled elegance amidst the serene surroundings. It’s not uncommon to see Beyoncé and Jay-Z, the Clintons, or Jeff Bezos enjoying the laid-back elegance of this iconic destination.

The closest airport for reward flights is New York JFK, followed by a short car ride to the Hamptons. Off-peak Premium Economy seats can be booked for 42,500 Avios plus £140 each way, while Business Class seats are 80,000 Avios plus £175 each way — offering a sophisticated start to your Hamptons summer escape.

For those seeking the ultimate in convenience and luxury, many of the Hamptons’ elite opt to travel by helicopter directly from NYC. A quick 40-minute flight whisks travellers away from the hustle and bustle of Manhattan to the tranquillity of the Hamptons. Helicopter services like Blade and Zip Aviation offer private charters or shared flights, allowing the wealthy to skip the traffic and arrive in style. With scenic aerial views of the coastline and luxurious comfort onboard, it’s the preferred mode of transport for those who value both time and exclusivity on their journey to this upscale summer haven.

Hvar, Croatia: The Hidden Gem of the Adriatic

While Dubrovnik may be Croatia’s most famous city, the island of Hvar is where the elite go to escape the crowds. This hidden destination has become increasingly popular among the rich and famous, thanks to its pristine beaches, crystal-clear waters, and vibrant nightlife. Tom Cruise, Giorgio Armani, and Prince Harry have all been spotted enjoying the island’s exclusive beach resorts and luxury experiences.

Hvar is a mix of historic charm and modern splendour, offering visitors everything from private yacht charters to world-class dining experiences. The island is steeped in culture, with activities that allow you to explore its rich history. Wander through the cobbled streets of Hvar Town, where you’ll find ancient Venetian architecture, including the 13th-century fortress overlooking the harbour.

Visit the stunning Franciscan Monastery, home to centuries-old art and relics, or take a guided tour of the lavender fields that dot the countryside. In the evenings, experience traditional Dalmatian music and dance at local taverns, or enjoy wine tastings at family-run vineyards that have been producing fine wines for generations.

The closest airport for reward flights is Split, followed by a glamorous transfer by car and boat to the island, adding a touch of elegance to your arrival.

Off-peak Economy seats are available for 11,750 Avios plus 50p each way, while Business Class seats are 20,000 Avios plus 50p each way — a small price to pay for a slice of paradise.

Other Elite Holiday Destinations to Explore

While the destinations mentioned above are some of the most sought-after by the ultra-wealthy, there are many more exclusive holiday locations worth exploring. The Maldives, for example, offers resorts and private island retreats, making it one of the top billionaire destinations.

Dubai, with its ultra-modern skyline and extravagant offerings, remains a playground for the world’s elite. Beyond its iconic hotels like the Burj Al Arab and Atlantis The Palm, Dubai offers exclusive desert safaris where you can dine under the stars in lavish Bedouin-style camps. The city is also home to world-class shopping experiences in the Dubai Mall, where VIP shoppers have access to private lounges and concierge services.

For those who prefer winter holidays, Aspen in the United States and Courchevel in France are luxurious ski resorts that offer opulent travel experiences. The French Riviera remains a perennial favourite with its Riviera Maya stays and Mediterranean yachts, while Caribbean private islands offer secluded luxury retreats for those seeking privacy and exclusivity.

How You Can Experience These Destinations

While these luxury travel destinations may seem out of reach, British Airways Avios can make them more accessible than you think. By using your Avios wisely, you can book flights to these exclusive holiday locations and experience a taste of the lifestyle enjoyed by the world’s richest.

Whether you’re looking for a secluded retreat, a high-end cultural tour, or an opulent resort experience, these destinations offer something for every discerning traveller. And with the added benefit of using your Avios, you can enjoy these locations without breaking the bank.

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